Germany-based pay-per-click (PPC) advertising company Crealytics has closed a seven-digit euro funding round with investment from backers including state and corporate-backed venture fund High-Tech Gruenderfonds (HTGF).
Other investors in the round included LBBW Venture Capital, the venture capital subsidiary of bank LBBW, publicly owned VC firm Bayern Kapital and ALSTIN, a subsidiary of holding corporation Maschmeyer Group, as well as Mountain Internet.
Crealytics has not disclosed the amount it has raised in total across its last three rounds, which stretch back to 2010, but past backers include investment advisor Logan Capital and BayBG, the corporate venturing unit of boutique investment bank LfA Forderbank Bayern. HTGF has invested in all four rounds.
Crealytics’ Camato technology automates processes within PPC advertising, allowing users to speed up the time it takes to launch a campaign and saving them money in the process.
Andreas Reiffen, chief executive of Crealtics, said: “We are confident that in the future we can fully automate PPC campaigns. Therefore, we will continue to invest in our semantic technology and internationally expand our business.”
Jörg Goschin, managing director of ALSTIN, and Romy Schnelle, investment director at HTGF, will join a new advisory board at Crealytics.