UK-based online health and beauty marketplace Wahanda secured £3.5m ($5.5m) in series B funding yesterday from investors led by Fidelity Growth Partners Europe (FGPE), a venture capital division of financial services firm Fidelity Investments.
Wahanda’s series A round, in July 2008, raised £1.5m from investors including seed investment company Ambient Sound Investments.
With extensive listings of health and beauty organizations accessible via its website, Wahanda is looking to position itself as the default location for customers to find beauty products online.
Davor Hebel partner at FGPE, said: "We have been very impressed by the traction that Wahanda has gained in the short time since inception. Lopo [Champalimaud, chief executive officer of Wahanda] had an original idea to transform the health and beauty market by partnering with merchants, while offering the customers a one-stop shop for their wellness needs."