US-based customer web analytics platform developer FullStory secured $32m yesterday in a series C round that included internet and technology conglomerate Alphabet, enterprise software producer Salesforce and computing equipment maker Dell.
Investment firm Stripes led the round, which also featured venture capital firm Kleiner Perkins, while Alphabet, Dell and Salesforce invested through their GV, Dell Technologies Capital and Salesforce Ventures subsidiaries respectively.
Founded in 2014, FullStory provides software that helps companies monitor, analyse and track the digital experiences of their customers. It will use the capital to bolster its sales, marketing and product development initiatives.
Adam Blitzer, general manager at Salesforce’s Sales Cloud division, said: “Every part of the business – from product teams to support, engineering, marketing, sales, and customer success – needs access into deep insights around digital customer experiences. FullStory’s technology provides intelligent insights for these companies to help drive customer success.”
The round increased FullStory’s overall funding to $57m. GV led a $15m series B round for the company in May 2017, participating alongside Salesforce Ventures, Kleiner Perkins predecessor Kleiner Perkins Caufield & Byers (KPCB) and angel investor Tom Noonan.
FullStory had previously received $9.2m in a 2015 series A round that included KPCB and Noonan, before closing it at approximately $10.6m according to a securities filing. GV and Noonan had initially contributed to its $1.5m seed round in 2014.
Creighton Hicks, partner at Dell Technologies Capital, has joined the company’s board of directors as an observer in conjunction with the round, while Stripes partner Ron Shah is joining FullStory’s board of directors as a full member.