Gegejia, the China-based operator off an e-commerce platform for imported food, has received RMB100m ($15m) in series A+ capital from investors including insurance firm Ping An, China Money Network reported today.
Private equity and venture capital firm GF Xinde Investment Management led the round, which also featured VC firm Shunwei Capital. Ping An participated through its corporate venturing subsidiary, Ping An Ventures.
Gegejia launched in March 2015 and supplies specialist imported food products such as Japanese chocolate and green tea to a Chinese customer base. The funding will be used to expand its supply chain and product range, and to introduce its own branded products.
Ping An Ventures, Shunwei Capital, Matrix Partners China and Zhen Fund had previously provided an undisclosed amount of series A funding to the company.
– Image courtesy of Gegejia.com