Natalie Hwang, formerly head of Simon Ventures, US-based Simon Property Group’s corporate venturing unit, has launched Apeira Capital Advisors, a growth equity and tactical opportunities fund focused on disruptive distribution technology.
Newswire Bloomberg said it was targeting $200m and, having seen the company’s documents, said it would use “hedge fund principles and practices” to achieve returns from high-growth companies whose valuations have soared too high.
Prior to Apeira Capital and Simon Ventures, Hwang worked at alternative asset manager Blackstone Group where she worked with hedge fund startups.
Hwang joined Simon in August 2015 and helped form Simon Ventures. She was a GCV Powerlist award winner from 2017 to 2019 and was sole managing director and head of the unit. Her board roles included Foursquare and FabFitFun, and other investments included Bird, Bustle Digital Group, Grailed, Verishop, MeUndies and Brud.
Photo courtesy of Natalie Hwang.
