US-based mapping and geo-analytics technology provider MapAnything has completed a $7.3m series A round that included Salesforce Ventures, the corporate venturing vehicle of cloud computing company Salesforce.com.
Venture capital firm Greycroft Partners led the round, which included Harbert Venture Partners and angel investors Michael Lazerow and David Stern.
Founded in 2009, MapAnything provides mapping, schedule planning, route optimisation, real time geo-location, territory management and geo-analytics services. The company, part of the Salesforce ISV Partner Program, supplies the technology to Salesforce users through the Salesforce AppExchange.
John Stewart, MapAnything’s chief executive, said: “The funding will allow us to address the demand for our MapAnything app and expand our marketing and sales efforts domestically and internationally.
“In addition, we will be launching a new suite of geo-focused apps as we extend the MapAnything family of products.”