Brazil-headquartered cosmetics manufacturer Natura plans to provide up to $5m in funding for North America and Europe-based beauty and wellness startups, Reuters, citing chairman Roberto Marques.
The corporate will invest the capital through venture capital funds, the first of which will be Dynamo Beauty Ventures.
Marques said in an analyst call: “Dynamo Beauty Ventures is the first vehicle that matches our criteria and focus moving forward and we anticipate there will be more of these initiatives in the future.”
Founded in 1969, Natura develops and sells cosmetics such as make-up, moisturisers, perfumes, soaps, oils, shaving creams and deodorants in Latin American countries including Brazil, Argentina, Peru, Columbia, Chile, Bolivia and Mexico, as well as France.