AAA Sonar picks up $12m

Sonar picks up $12m

Sonar, the US-based developer of a real-time data analytics platform, secured $12m yesterday in a series A round that included communications software provider Slack.

Venture capital fund Craft Ventures led the round, which also featured Valor Equity Partners, Parade VC and angel investors including Kyle Porter. The company said it has now raised $15.7m in the past year.

Founded in 2018, Sonar has created a software product that automatically logs how data is used and how it changes, so operations teams can locate the point at which issues spring up.

Brad Smith, Sonar’s co-founder and CEO, said: “Sonar takes operations teams from backpedalling to running sprints. By focusing squarely on how to design, implement and iterate processes that accelerate revenue, Sonar has solved an acute pain for every high-growth company.

“Rapid adoption by customers like Carta and OneLogin validates the urgent need for the Sonar platform. It fills a critical gap for operations managers, systems admins and revenue operations departments, who are collectively responsible for implementing and evolving complex tech stacks.”

By Robert Lavine

Robert Lavine is special features editor for Global Venturing.