US-listed advertising technology provider The Trade Des unveiled a venture capital subsidiary called TD7 yesterday to fund technology startups focused on the concept of an open, transparent and competitive internet.
Founded in 2009, The Trade Desk operates an online platform through which ad buyers can create and manage digital advertising campaigns across a variety of channels including social media, mobile and television.
Jeff Green, co-founder and chief executive of The Trade Desk, said: “This is an important moment for The Trade Desk. The TD7 name derives from the $7m in venture capital it took for The Trade Desk to become profitable. And we have been profitable ever since.
“We want to see more smart ad tech people succeed in small and disciplined companies because that will help the whole industry innovate and grow.”
The fund has also made its first investment, providing an undisclosed amount for Chalice Custom Algorithms, a US-based developer of custom-made algorithms capable of integrating with automated ad buying platforms.