US-based mobile advertising company 4Info secured $14m in funding on Thursday from Mitsui Global Investment, a division of Japan-based conglomerate Mitsui, and media holding company Gannett, as well as venture capital firms Draper Fisher Jurvetson (DFJ) and US Venture Partners, and Microsoft co-founder Paul Allen’s private investment firm, Vulcan Capital.
DFJ and US Venture Partners were participants in a $20m January 2009 round along with Peacock Equity, the corporate venturing unit formerly belonging to media conglomerate NBC Universal and now part of Comcast Ventures, and financial services firm Sand Hill Capital.
Peacock Equity first came on board as a backer in October 2007, investing an undisclosed amount, while Gannett was originally part of 4Info’s $10m series D round in June of that year.
4Info will use the money to expand its new formed AdHaven division. AdHaven being a platform that provides web publishers and mobile application developers with server, audience and data management capabilities for mobile advertising.