AAA 6sense raises $125m D round

6sense raises $125m D round

6sense, a US-based marketing platform backed by enterprise software producer Salesforce, has raised $125m in its series D round at a $2.1bn valuation, the company said.

Hedge fund D1 Capital Partners led the round with participation from peer Tiger Global, Sapphire Ventures, Germany-listed software provider SAP’s independent corporate venturing unit, and venture capital firm Insight Partners.

The latest cash injection will allow it to accelerate business growth and advance the platform’s artificial intelligence capabilities. 6sense has built an account-based orchestration platform – a unified interface for marketing activities – that relies on artificial intelligence, big data and machine learning technology to help sales and marketing staff understand and target potential clients.

The company has now received more than $230m in funding since it was founded in 2013, it said.

The financing comes 15 months after 6sense received $40m in series C funding from venture capital firm Insight Partners.

The round comes in the wake of a $27m round for 6sense in April 2019 that was led by Industry Ventures and backed by Salesforce’s corporate venturing subsidiary, Salesforce Ventures, as well as Bain Capital Ventures, Battery Ventures, Costanoa Ventures and Venrock.

Bain Capital Ventures had led the company’s $20m series B round in 2015, investing together with Battery Ventures and Venrock, before Salesforce Ventures added an undisclosed amount later in the year.

Battery Ventures and Venrock co-led 6sense’s $12m series A round the year before, with Silicon Valley Bank also investing.

By James Mawson

James Mawson is founder and chief executive of Global Venturing.