GameOn Technology, the US-based developer of a chatbot software platform, has secured $10.5m in convertible note financing from investors including Asahi Media Lab Ventures, a subsidiary of mass media group Asahi Shimbun.
Venture capital firm Quest Venture Partners led the round, which included Mirae Venture Partners, which forms part of financial services group Mirae Asset, as well as Paxion, Innovation Global Capital, Claytonia Capital and angel investors Mo Bamba and Andre Iguodala.
Founded in 2014, GameOn markets a software platform called ChatOS that helps brands engage their fanbase by automatically disseminating video and text from their internal content management system.
The round took GameOn’s overall funding to $18.5m, it said. Some of its earlier capital was likely raised through convertible debt that was subsequently converted to equity in later rounds.
The company secured $1.5m in seed capital from Quest Venture Partners, XG Ventures, SkyStar Ventures, Liquid 2 Ventures and cricketer Dwayne Bravo in 2015.
GameOn added $2m from Quest Venture Partners, XG Ventures, Next News Ventures, the DeBartolo family and assorted angel investors in 2016, and $6.5m in series A financing in 2017.
Asahi Media Labs and Innovation Global Capital were identified by the company as existing investors this week, and RHL Ventures is also a backer according to DealStreetAsia, having most recently invested in June 2018.