Online film distributor GoDigital has attracted a cash injection from investors at digital media fund Preferred Ventures, set up by film production company Preferred Content and former executives from Facebook and Experian Interactive.
Founded in 2011 by FreeCreditReport.com founder and former Experian Interactive CEO Ed Odjana and former Facebook chief privacy officer Chris Kelly, Preferred Ventures have invested a “high six figure” seed round fund into GoDigital, according to TechCrunch.
The funding will assist with increasing GoDigital’s headcount and expanding both the company’s digital marketing presence and its audience-strategy department.
Both Kelly and Odjana will join GoDigital’s board, with Odjana taking the position of chairman.
“The financial and intellectual resources provided by Preferred Ventures will fuel our growth as digital distribution continues to evolve,” said CEO Logan Mulvey in a statement, who launched GoDigital in 2008.
He added: “There could be no better moment to secure this influx of capital. Ed and Chris have proven themselves as successful entrepreneurs, and I am eager to build a top-tier company with their guidance and expertise.”
GoDigital, who focuses on independent film releases, has a library of more than 1,000 films and maintains an output agreement with Lionsgate. It also has deals with iTunes, Netflix, Amazon, Hulu and others.