AAA Frubana cultivates $25m series A round

Frubana cultivates $25m series A round

Columbia-based farm crops marketplace Frubana has completed a $25m series A round backed by telecommunications and internet group SoftBank, Lavca reported yesterday.

Venture capital firms GGV Capital and Monashees co-led the round, which closed in January and which included hedge fund manager Tiger Global Management and undisclosed additional investors.

Founded in 2018, Frubana runs an online platform where farmers in Colombia, Mexico and Brazil can sell crops such as fruit directly to retailers and restaurants, with the idea being to generate higher product prices.

Frubana had previously secured $12m over two rounds in 2019, according to Lavca. Investment firm Kairos led its $10m seed round, having already joined GE32 Capital, Monashees and Y Combinator in a $2m pre-seed round.

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