Japan-based furniture subscription service Subsclife has secured ¥3bn ($28.6m) from investors including corporates Credit Saison, CyberAgent, Enigmo, KDDI, Mitsubishi UFJ, Pipedo HD, Sumitomo Mitsui Banking Corporation, United and Yahoo Japan.
Social merchandising platform Enigmo invested directly alongside United, which was joined by fellow internet companies CyberAgent and Yahoo Japan, participating through corporate venturing units CyberAgent Capital and YJ Capital respectively.
Telecommunications firm KDDI and data asset manager Pipedo HD’s KDDI Open Innovation Fund and Double Sharp Partners units also took part, as did Saison Ventures, Mitsubishi UFJ Capital and SMBC Venture Capital – on behalf of payment services provider Credit Saison and financial services firms Mitsubishi UFJ and Sumitomo Mitsui Banking Corporation – and XTech Ventures.
Founded in 2016, Subsclife offers a monthly subscription scheme that allows users to rent furniture and other household appliances with the possibility of purchasing them later. All its items are equipped with a warranty against damages.
The company had collected roughly $9,800 from rail operator Tokyu Corporation’s Tokyu Accelerate Program having won the Tokyu Prize at a demo day held in March this year. Property marketplace Tsukuruba invested an undisclosed amount in Subsclife in August 2019, following $890,000 from investors including XTech Ventures four months earlier.
