Trademob, the Germany-based mobile marketing platform backed by local retailer Tengelmann’s corporate venturing unit, has raised $15m in its series B round.
Growth equity firm Kennet Partners invested $12.5m of the B round, with the remainder coming from existing investors Tengelmann Ventures and High-Tech Gründerfonds (HTGF), a state- and corporate-backed early-stage investment firm.
Tengelmann Ventures and HTGF had provided an undisclosed amount to Trademob in December. Tengelmann Ventures has invested alongside HTGF in Deal United and Neonga and is also a limited partner in HTGF’s second fund, having committed €2.5m ($3.3m) also in December just after the Trademob deal. HTGF II raised €288.5m and its other corporate investors include car makers BMW and Daimler, industrial group Robert Bosch and power utility RWE Innogy.
Separately, HTGF II has invested in Cysal as part of its “seven-figure” seed financing. The other investor in biotech firm Cysal, a spin-off from the University of Münster (WWU), was ECapital Entrepreneurial Partners’s Gründerfonds Münsterland.