SendinBlue, a France-based digital marketing software provider backed by online marketing company Caloga, pocketed $160m in a series B round today from Bridgepoint, Bpifrance, BlackRock and Partech.
Founded in 2012, Sendinblue runs an online marketing platform for business-to-business and business-to-consumer enterprises, as well as e-commerce sellers and agencies. It has grown to more than 180,000 users across 160 countries.
The money will allow the company to accelerate its growth in North America.
Armand Thiberge, founder and CEO of Sendinblue, said: “In the wake of the pandemic, small and medium-sized businesses have been forced to be nimble to grow and even to survive.
“As a result, there has been a stronger demand for tools that allow businesses to reach their customers more quickly and effectively. At Sendinblue, it is not business as usual. We know it is survival of the fittest and the most agile. Our products help that happen.”
Sendinblue raised $36m in a series A round in 2017 led by Partech. Caloga led a $1.4m round in 2013.
