Zag, the brand invention arm of UK-based Ad Agency Bartle Bogle Hegarty, has invested an undisclosed amount into Squawka, a web application to get access to the latest stats on the game being watched, becoming a shareholder
Squawka launched its public beta in June this year.
Sanjit Atwal, co-founder and chief executive of Squawka, said “This partnership represents an important moment for everyone at Squawka, and for our mission to deliver football fans a unique second-screen experience. The BBH team have not only shown a desire to drive Squawka forward today but also a clear vision of how Squawka can developed globally over the next two years. We are looking forward to driving the business forward together.”