Fiture, a China-based provider of smart home fitness equipment, has raised $20m in a series A-plus round co-led by Nio Capital, the venture capital firm launched by electric carmaker Nio.
GSR Ventures and Z1 Capital also participated in the round, which brings the company’s total funding to almost $100m.
Founded in 2019, Fiture provides smart home fitness equipment, exercise data tracking technology and online fitness courses as well as other health and lifestyle services. It recently launched its first product, a smart mirror designed to be used with its tailored workouts.
Sequoia Capital China invested $6m in Fiture in August 2019, and internet group Tencent led its $65m series A round in September 2020, with participation from Bertelsmann Asia Investments, the Asia-focused investment vehicle for media group Bertelsmann.
CPE, an alternative asset management subsidiary of investment firm Citic Group, also took part in the series A round along with BA Capital, C Ventures, Sequoia Capital China, Cathay Capital and All-Stars Investment.