Infusionsoft, a US-based maker of sales and marketing software for small businesses backed by merchant bank Goldman Sachs, has acquired GroSocial, a local provider of social media marketing software, for an undisclosed amount.
Earlier in the month, Goldman Sachs joined a consortium investing $54m in Infusionsoft.
The latest round includes participation from Arthur Ventures and Infusionsoft said it had received $71m to date, and was also backed by venture capital firms Mohr Davidow Ventures and Signal Peak Ventures.
Founded by Zach Mangum, Kevin Kirkland and Chris Wright, GroSocial was seeded by Kickstart Seed Fund, Monarch Ventures, Rock & Hammer Ventures and individual angels.