Psykhe, a UK-based fashion recommendation platform, has raised $1.7m in a seed round led by SLS Journey, the new corporate venturing unit of MadaLuxe Group, a US-based distributor of luxury fashion. Other investors include angels Carmen Busquets, John Skipper, and Lara Vanjak.
Sandy Sholl, the co-founder and chairwoman of MadaLuxe and head of SLS Journey, said: “By establishing personality through a proven scientific method underpinned by proprietary artificial intelligence, the Psykhe team is building the brain of the ultimate stylist.”