US-based marketing technology developer BlueShift raised $30m in series C funding yesterday from investors including SoftBank Ventures Asia, a corporate venturing subsidiary of telecommunications and internet group SoftBank.
Venture capital firm Fort Ross Ventures and private equity firm Avatar Growth Capital co-led the round, which included Conductive Ventures, the VC firm funded by consumer electronics manufacturer Panasonic, as well as Nexus Venture Partners and Storm Ventures.
BlueShift has built a customer data platform that helps companies improve their personalised marketing capabilities. Its lead product, SmartHub CDP, uses artificial intelligence technology to analyse data gathered from various online sources in order to understand customers’ behaviours.
SoftBank Ventures Asia had led a $15m series B round for the company in 2019 that also featured Nexus and Storm Ventures, the two having supplied $8m in series A funding three years before. New Enterprise Associates had led a BlueShift’s $2.6m seed round in 2014, investing alongside Nexus.
