AAA Crealytics raises €5m

Crealytics raises €5m

Crealytics, a Germany-based maker of the Camato search engine advertising technology, has raised about €5m ($7m) in its third round from a consortium including state and corporate-backed early-stage investment firm High-Tech Gründerfonds (HTGF).

Alongside HTGF as a repeat investor in Crealytics, were venture and state investment firms Bayern Kapital, LBBW Venture Capital, and Mountain Super Angel, while Bayerische Beteiligungsgesellschaft (BayBG) joined as a new investor.

The first round came in 2009 when HTGF, Bayern Kapital and Chancenkapital Biberach provided initial seed financing. Then, in 2011, Crealytics raised more than €1m as growth capital from LBBW Venture Capital, Mountain Super Angel and Bayern Kapital.

Romy Schnelle, investment manager at HTGF, said: “We are excited about the recent performance of the company and see large international growth potential in the marketing of Camato.”

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