Hawke Ventures, the corporate venture capital subsidiary of US-based digital marketing agency Hawke Media, has closed its first vehicle at $5.6m, TechCrunch reported on Friday.
The fund counts 51 angel investors among its limited partners, including Michael Brown, Jake Kassan, Xavier Kochhar, Jeff Nicholson, Holly Peete, Rodney Peete, Jon Vein and Jill Zarin.
Hawke Media said in a LinkedIn post: “The premise was derived by managing partner Drew Leahy, making sure we are investing in companies that marketers and operators can use daily to improve the quality of work of clients.”
Hawke Ventures focuses on advertising and marketing technology developers. Leahy told TechCrunch the fund will provide between $100,000 and $250,000 per deal, with the possibility of follow-on funding.
Leahy had previously conducted direct investments on behalf of the corporate, backing companies such as online media agency Dot.LA, text message marketing startup Postscript and Yaguara, a commerce data analytics platform acquired by peer Chord (formerly Arfa) last month.
