Mobile marketing platform operator Mobvista has agreed to acquire Reyun, a China-based mobile app data-monitoring technology provider backed by conglomerate Fosun, for close to RMB1.5bn ($232m).
Founded in 2013, Reyun provides mobile device-focused data monitoring, campaign management and data analytics services for businesses, typically analysing data from more than 700 million devices each month.
Following the close of the deal, Reyun’s CEO Tony Bai will remain in his position but will also become a senior vice-president at Mobvista. He said: “The acquisition enables us to build more comprehensive, data-fuelled solutions that meet customers’ needs across their entire value chain and product lifecycle.”
An investment subsidiary of Fosun International led a $14.5m series B-plus round for the company in mid-2019 that also featured Teda Venture Capital.
Reyun had raised $14.4m in a 2017 series B round led by Teda Venture Capital, after picking up $7.2m of series A funding the previous year from an investment vehicle jointly formed by mobile operating system provider Linage Software and investment firm New Access Capital.