German-based Delivery Hero, a company specialising in the food ordering sector, has invested $5m in India-based Trinket Info Services, which owns and runs a domestic online food ordering service called TastyKhana.com. The latest investment is a series A round and follows an undisclosed seed investment backed by Delivery Hero in early 2012.
Niklas Östberg, chief executive officer of Delivery Hero, said in a statement that the company was attracted to TastyKhana because it fits its investment and growth strategy remit.
Delivery Hero was only founded in 2010, but has already opened its network across 14 markets, according to a VC Circle report.
The Asia food ordering service segment is growing year on year, with more food retailers participating. Room Service My Deal is Kuala Lumpur’s leading food delivery service company with over 100 restaurants participating.