Adeven, a Germany-based mobile advertising analytics company, has raised $4.3m in series B funding led by Capnamic Ventures, an early stage venture capital firm, together with Iris Capital, the investment fund supported by mobile telecommunications company Orange and advertising company Publicis, and also from existing investor Target Partners, a technology-focused venture capital firm.
Previously, Target Partners provided series A funding in May 2012.
Christian Henschel, chief executive officer and co-founder of Adeven, said: “The mobile industry is continuing to show huge growth and so there is a greater need to make sense of this for developers, brands and agencies. In Capnamic Ventures and Iris Capital we’ve found two experienced partners with a strong background in ad-tech and a valuable network which bodes very well for the future.”
Adeven was founded by Christian Henschel, Paul Muller and Manuel Kniep in 2012. Its two principal analysis tools, for use in app marketing campaigns, are apptrace and adjust.io.