Internet service provider United Internet co-led a $115m series C round for Germany-based marketing software developer Uberall on Tuesday with growth capital firm Bregal Milestone, investment firm Level Equity and Uberall’s management team.
Founded in 2013, Uberall provides software that helps companies manage their online presence and direct their customers to physical stores.
The company’s product offering includes tools used by businesses to increase their visibility in local search results on online search engines such as Google. It will use the funding to speed up growth in the United States and Canada.
Uberall closed a $50m series B round in September 2018, picking up $25m in a second close led by HPE Growth Capital that also featured United Internet and venture capital firm Project A. All three had also taken part in the $25m first tranche in February that year.
United Internet’s corporate venturing arm, United Internet Ventures, paid an undisclosed amount to acquire a 25% stake in Uberall in 2014. It is also listed as a portfolio company on the website of Funke Digital, a subsidiary of newspaper publisher Funke Mediengruppe.
The company additionally revealed it has agreed to buy MomentFeed, a US-based marketing software developer backed by marketing consultancy Rockfish, for an undisclosed amount.
MomentFeed’s digital marketing platform helps companies optimise their presence in mobile-based, local search results. Its CEO, Nick Hedges, will join Uberall as chief strategy officer and executive vice-president for North America.
Rockfish’s corporate venturing unit, Rockfish Brand Ventures, had provided an undisclosed amount for MomentFeed in 2011. It had raised at least $27.5m across rounds between 2010 and 2017, from investors including Level Equity, Signia Venture Partners, Draper Nexus, DFJ Frontier, Double M Partners, Daher Capital, Gold Hill Capital, DFJ JAIC and MI Ventures.