Integrate, a US-based marketing and advertising technology provider, today announced it has raised $7m in a follow-on series B round of financing, led by venture capital firm Foundry Group with participation from Comcast Ventures, the venture capital affiliate of cable television company Comcast Corporation, and Liberty Global Ventures, the corporate venturing division of cable company Liberty Global.
The latest round brings the total to $22.3m in total equity funding since the company was founded in April 2010.
Seth Levine, managing partner at Foundry Group, said: “Smart technology is an absolute requirement to modernize marketing departments charged with discovering and converting new customers. Integrate is poised to capitalize on this requirement, having developed a robust software solution, customer engagement and a management team that can take Integrate to the next level.”
Hart Cunningham, co-founder of Integrate, said: “Next to customer testimonials, the support we get from investors is one of the highest forms of endorsement we can ask for. This funding allows us to make additional investments in our industry-leading platform and bring together a seasoned management team. We’re heads down in execution mode.”