Sprinklr, a US-based provider of social media management infrastructure for large enterprises, has raised $17.5m in series C funding from existing investors Intel Capital, the corporate venturing unit of semiconductor chip maker Intel, and venture capital firm Battery Ventures.
Sprinklr has now raised total funding of $37.5m. Previously, in February 2013, Sprinklr raised $15m in a series B round from Battery Ventures and Intel Capital. In March 2012, Sprinklr raised $5m from Battery Ventures.