Transparent, a Spain-based provider of data for short-term rentals, has been purchased by hospitality business intelligence provider OTA Insight for an undisclosed sum, allowing air carrier JetBlue to exit.
Founded in 2016, Transparent aggregates data from more than 35 million listings across multiple online short-term and holiday rental platforms including Airbnb, Booking.com and Vrbo.
OTA Insight, which operates a similar service focusing on the hotel business, aims to form the world’s most comprehensive platform for data and analytics, covering both hotels and short-term rentals, through the acquisition.
JetBlue Technology Ventures, the corporate venturing arm of JetBlue, invested an undisclosed amount in Transparent in July 2021 to bring its total funding to $2.8m. The company’s previous backers include Highgate Ventures, K Fund and Kima Ventures, though it has not disclosed details of its earlier funding.
Pierre Becerril, Transparent’s co-founder and chief executive, said: “Transparent’s high-quality data is the fuel that has enabled thousands of customers to make smarter pricing, distribution and investment decisions.
“With the increased levels of convergence of hotels and vacation rentals, we believe that the combined Transparent and OTA Insight teams will help to consolidate our position as a market leader. Today, we are proud to join the OTA Insight team. We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow.”
OTA Insights is itself not too far removed from its last funding, having received in $80m series B funding from growth equity firm Spectrum Equity in November 2021.
Photo courtesy of Eilis Garvey via Unsplash.
