Yoka, a China-based fashion website, has raised $15 million series C funding led by Baidu, a China-based web services company, together with the participation of existing investors, US-based media company Hearst Corporation, IDG Capital, Matrix Partners and new investor Fidelity Growth Partners.
Previously, Yoka raised series A funding from Hearst and IDG in 2009, and series B funding from Matrix Partners, Hearst and IDG in 2011.