Boxfish, the US-based developer of a television analytics platform, has raised $7m in a series B round part-funded by Korea-based electronics manufacturer Samsung and T-Venture, the corporate venturing arm of Germany-based Deutsche Telekom, GigaOM reported.
Founded in 2010, Boxfish provides a service that analyses each word spoken on television and uses the data to make programming recommendations to viewers.
T-Venture invested in Boxfish’s $3m series A round in 2011, and participated alongside Samsung, venture capital firm Naya Capital and private equity firm Atlantic Bridge in the series B.
The company plans to use the capital gained in its latest round to expand the marketing of the service to corporate customers including broadcasters and electronics manufacturers, and to penetrate new markets, including Ireland, where it recently launched an office.