Sprinklr, the US-based developer of a social relationship platform for businesses, has secured $40m in a series D round supported by Intel Capital, Iconiq Capital and Battery Ventures.
Iconiq participated in the round as a new investor but Intel Capital, the corporate venturing arm of semiconductor maker Intel, and Battery previously backed Sprinklr’s $17.5m series C round and its $15m series B round, both of which were closed in 2013. Battery invested $5m for Sprinklr’s series A round in 2012.
Sprinklr produces infrastructure cloud software that combines analytics, integrated listening and automation to help businesses to manage the promotion of their brands online. The company has projected 300% growth year-on-year for 2014, and recently added a paid social media element to its offering.
“The social age demands that brands manage experiences across every touchpoint – every team, department, division and location,” said Sprinklr CEO Ragy Thomas. “Paid media is at the core and is the most expensive part of creating brand experiences.
“The launch of paid and a $40m series D, led by some of the most influential sources of capital in the world, sets Sprinklr up to continue on our tremendous growth path.”