India-based digital marketing and data company Vizury closed a $16m series C funding round on Thursday with investment from Intel Capital, semiconductor maker Intel’s investment arm, and reinvestment from Nokia Growth Partners, mobile device manufacturer Nokia’s corporate venturing unit.
US-based holding company Ascent Capital Group and venture capital firm Inventus Capital Partners also took part in the round.
Inventus and Nokia previously participated in Vizury’s $9m series B round in October 2012, and Inventus also invested in the company’s $2m series A round in November 2010. Both those rounds also featured Ojas Venture Partners.
“Big data analytics is primed for take off with the adtech ecosystem providing a major impetus,” said Sudheer Kuppam, managing director of Intel Capital in the Asia Pacific (APAC) region.
“Vizury understands how data and technology are shaping the consumer marketing and advertising industries and is emerging as a leading player in this sector. Increasing internet penetration across APAC only augments this further.”
Vizury plans to use the funding to increase its presence in its current markets, and will look into moving into new markets such as the US.