US-based loyalty analytics and personalisation platform Coherent Path had raised $6.25m in a series A round that included investment from Dunnhumby Ventures, the corporate venturing arm of customer science company Dunnhumby.
Sigma Prime Ventures and GrandBanks Capital led the round, which also featured Common Angels and returning investor Boldstart Ventures, which invested $800,000 in seed funding in July 2013. The latest funds will be used to accelerate growth.
Coherent Path’s cloud-based platform allows retailers to engage with customers by mapping their habits and interactions against clients’ long-term business goals. The loyalty analytics and personalisation solutions it offers to retailers can potentially drive customer engagement through targeted in-store promotional offers.
James Glover, co-founder and CEO of Coherent Path, said: “The team is excited to push the boundaries of mathematics and analytics to help retailers understand and engage with their customers [and] leverage their competitive advantages to build lasting customer relationships.”