US-based online flower delivery service BloomNation has raised $5.6m in series A funding from backers including CrunchFund, the venture firm set up with the backing of internet company AOL.
Venture capital firms Spark Capital, Andreessen Horowitz, Chicago Ventures, Muker Capital and angel investor Ron Conway also took part in the round.
BloomNation enables customers to order handcrafted flower arrangements from local florists that then deliver the flowers. The funding will be allocated towards developing a mobile app and expanding into the wedding and event marketplace.
Farbod Shoraka, co-founder and chief executive of BloomNation, said: “We are thrilled about this latest round of funding, as it allows us to continue giving florists the tools to empower themselves to build, analyse and grow their businesses. By making their businesses more efficient and cost effective through technology, consumers ultimately get the benefit, receiving artistically designed and hand-delivered arrangements for less than something sent in a box.”
The company previously received $1.7m in seed funding in October 2013 from CrunchFund, Andreessen Horowitz, Spark Capital and Chicago Ventures.