US-based payment services provider UpLift has secured $8.2m in a series A round led by IDG Ventures, a corporate venturing affiliate of media and events management company IDG.
Par Capital Ventures, Thayer Ventures and several unnamed travel industry executives also participated in the round.
UpLift’s platform provides merchants with real-time payment analytics to help them build brand loyalty. The markets it serves include the travel industry, e-commerce, and non-profit organisations.
The company will use the series A funding to continue developing and expanding its platform, and to enter new markets.
Alex Rosen, managing director of IDG Ventures, said: “We are investing in UpLift’s payment marketing platform as it is truly shifting the balance of power toward merchants by enabling them to turn payments into a competitive advantage. With UpLift, payments can now drive loyalty and profitability.”
– Image courtesy of Uplift