US-based online survey service GetFeedback has been acquired by Australia-based email marketing platform Campaign Monitor for an undisclosed amount.
The deal will give an exit to Salesforce Ventures, the corporate venturing arm of cloud computing business Salesforce.com, which led GetFeedback’s $2.3m series A round less than two months ago.
Founded in early 2013, GetFeedback is the developer of an online survey platform focused on mobile devices.
Kraig Swensrud, founder of GetFeedback, will join Campaign Monitor as chief marketing officer. Customers will be able to use the two products together starting immediately, with deep integration expected to take place in the first quarter of 2015.
Dave Greiner, founder of Campaign Monitor, said: “Campaign Monitor and GetFeedback are a match made in heaven. We share a deep passion for customer success through amazingly intuitive, design-oriented products.
“The combined product offering establishes Campaign Monitor as a clear leader in the new way companies communicate with their customers.”