AAA FoodPanda feeds acquisition spree with $110m

FoodPanda feeds acquisition spree with $110m

FoodPanda, a Germany-based online food delivery service that also operates under the brand HelloFood, received €104m ($110m) in series E funding from investors including corporate-backed incubator Rocket Internet yesterday.

Rocket Internet invested €37m, with other existing and new investors, who remain unnamed, also backing the round.

Rocket also acquired shares from undisclosed existing investors and purchased the shares held by its subsidiary Latin American Internet Group. It now owns a majority stake of 52%.

Other investors in FoodPanda, which has now raised about $218m since its launch in 2012, include Falcon Edge Capital, Phenomen Ventures, Kinnevik and Imena Holdings.

FoodPanda operates in 40 countries across five continents, achieving market leader status in 32, and has formed partnerships with more than 45,000 restaurants in total.

Over the past few months, the company has completed a wide range of acquisitions of rival food delivery services, buying India-based TastyKhana and Mexico-based PedidosYa, SeMeAntoja and Superantojo in November 2014.

FoodPanda subsequently acquired United Arab Emirates-based 24h.ae, India-based Just Eat India, Malaysia and Singapore-based Room Service, Philippines-based City Delivery, Pakistan-based EatOye, and Hong Kong-based Koziness in February 2015.

The company also purchased Donesi the same month, gaining access to markets in Serbia, Monenegro, Bosnia and Herzegovina, and bought Croatia-based Pauza as well as Hungary-based NetPincer.

Ralf Wenzel, co-founder and chief executive of FoodPanda, said: “The new funding allows us to fully focus on user experience and customer service with the aim of completely disrupting the way people order food by establishing a real alternative to pizza flyers and phone calls.”

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