Nasdaq-listed Corporate Executive Board has agreed to buy US-based consumer research and advisory company Iconoculture from its corporate venturing owner.
Corporate Executive Board will pay $18m in up-front cash plus possible earnouts. Iconoculture has raised more than $16m in funding from the corporate venturing arm of food company General Mills, as well as venture capital firms, such as Portage Partners, Quatris Fund, StarTec Investments, Winton Partners and VSP Capital.