VenueNext, the US-based developer of a set of software tools to aid venue management, secured $9m yesterday in a series A round featuring several corporate investors.
Network technology provider Aruba Networks, live events promoter Live Nation Entertainment and Twitter Ventures, the corporate venturing arm of social network Twitter, were joined in the round by venture capital firm Causeway Media Partners and undisclosed additional strategic investors.
VenueNext’s platform combines data from individual venue systems including location services, ticketing, and various point of sale and concessionaire services into a single place, enabling venue operators to make better informed real-time decisions.
John Paul, VenueNext’s chief executive, said: “The market is ready for what we are offering, and we will use the funds to expand the team and deploy our proven approach to unifying systems at over 30 different types of venues alone in 2015.”
– Photo courtesy of VenueNext