US-based digital marketing company Radius closed a $50m series D round yesterday featuring Salesforce Ventures, the corporate venturing division of cloud computing company Salesforce.com.
Venture capital firm Founders Fund led the round, which also included Formation 8, Glynn Capital Management, AME Cloud Ventures, BlueRun Ventures and Yuan Capital.
Radius has developed a marketing platform that uses predictive analytics to provide insight into consumers’ actions so that they can be more efficiently targeted with campaigns.
The company has raised approximately $133m since it was founded in 2009 as localised content aggregation company Fwix.
Radius closed a $54.7m series C round in September 2014 backed by BBVA Ventures, the corporate venturing arm of banking group BBVA, and Comcast Ventures, the corporate venturing unit of cable and telecommunications company Comcast.
BlueRun, Formation 8, Founders Fund, Glynn, Yuan, Slow Ventures, Western Technology Investments and a range of angel investors also contributed to the series C round.
Formation 8 had already led a $13m series B round for Radius in January 2014 that featured BlueRun and Radius CEO Darian Shirazi.
Payment services provider American Express previously led the company’s $12.4m series A round in 2013, which also included Comcast, BlueRun and Western Technology.