US-based digital media company Complex has received a $21m investment from media conglomerate Hearst in return for an undisclosed minority stake, the Wall Street Journal reported on Tuesday.
Launched in 2000, Complex operates a network of websites focused on topics ranging from street fashion and pop culture to music.
The company previously raised a total of $39.5m in equity funding, according to regulatory filings.
Neeraj Khemlani, co-president of Hearst’s entertainment and syndication unit, said: “We have been placing many bets on digital video and are attracted by companies with strong content leadership, large, well-defined audiences and strong potential for profitability and Complex checks all those boxes in a strong way.”