UK-based football media platform 90min has secured $15m in a round led by Germany-based media group ProSiebenSat.1, TechCrunch reported today.
The round also included venture capital firms Battery Ventures, Dawn Capital and Gemini Ventures, all of which took part as existing investors.
90min runs a social platform through which it sources a huge array of written content from football fans, as well as visual content like slideshows and videos, employing a curation process to select work from unpaid contributors.
The company claims to have more than 30 million monthly users accessing content spanning 10 languages, and around 60% of its 250 million page views come from mobile.
90min has now raised $38.8m since it was founded as FTBpro in 2011, securing $5.8m in a Gemini and Battery-backed round in 2013 before adding another $18m from Gemini, Battery and Dawn in March 2014.
Zeljko Karajica, head of ProSiebenSat.1’s sports business, said: “It is a great strategic fit for our digital sports portfolio and we look forward to establishing 90min as a leading brand in Germany.”