DigiTour Media, a US-based promoter of events for social media celebrities, has secured series A funding from a consortium of investors including media company Viacom, Variety has reported.
The round is sized at approximately $10m, according to a Variety source who also named boutique bank LionTree and venture capital firm Slow Ventures as backers.
Founded in 2010, DigiTour organises live events across the world featuring celebrities from online media platforms such as YouTube and Vine. Viacom will take a seat on DigiTour’s board in conjunction with its investment.
Advance Publications, the parent company of publisher Condé Nast, provided an undisclosed amount of seed funding for DigiTour in May 2014, alongside angel investors Ryan Seacrest, Guy Oseary, Allen DeDebovoise and Ben Silverman
The company secured an additional $1.7m in funding in September 2015, according to a regulatory filing, though it is unclear whether that capital eventually formed part of the $10m.
Meridith Valiando Rojas, co-founder and chief executive of DigiTour, said: “Partnering with a premiere entertainment company like Viacom and its powerhouse brands is something I have always envisioned for DigiTour.
“We believe that this pairing will lead to opportunities to combine our authentic connection to Generation Z with Viacom’s unparalleled television, film, digital and international resources in order to help accelerate and scale our media brand globally.”