SteelHouse, a US-based advertising software provider that counts mobile chip manufacturer Qualcomm as an investor, raised $49m on Friday in a funding round led by growth capital firm Mercato Partners.
The round, which included Staley Capital and Silicon Valley Bank, brought the company’s overall funding to approximately $65m since it was founded in 2009.
SteelHouse has built an advertising platform that helps marketers to manage and measure online, social and mobile advertising campaigns. It has manages some 40,000 campaigns altogether for a total of more than 2,000 clients.
The round follows $8.25m secured from Qualcomm’s corporate venturing vehicle Qualcomm Ventures, Daher Capital, Greycroft Partners, Baroda Ventures, Rincon Venture Partners and SV Angel 2012.
Greycroft, Baroda, Rincon and SV Angel previously backed a $6.3m round for SteelHouse in 2011.