Quettra, a US-based mobile analytics technology producer backed by Google owner Alphabet, has been acquired by web traffic analytics provider SimilarWeb for approximately $10m in cash and stock.
Founded in 2013, Quettra offered several app traffic and usage measurement services, such as a product that used big data analytics to enable a personalised experience for users.
Quettra emerged from stealth in August 2014 when it raised $2.9m in a seed round featuring Alphabet’s corporate venturing unit GV, mobile internet service provider Sungy Mobile, CrunchFund, Data Collective, Horizons Ventures, Miramar Digital Ventures, SV Angel and several angel investors.
Ankit Jain, founder of Quettra, told TechCrunch: “The digital intelligence space is fragmented with some folks focused on web, others on mobile.
“As a marketer, or investor, or developer, you really want to go to one place to learn more about the digital economy regardless of medium. That is where both teams wanted to get to eventually and this merger helps us get there faster than we could individually.”