Pixazza, a Google Ventures-backed software company that allows people to buy products from photos seen on websites, has raised $12m in its series B round.
Google Ventures, the corporate venturing division of search engine group Google, reinvested in Pixazza’s B round. The other members of the consortium were venture capital firms Shasta Ventures, which led the B round as a new investor, August Capital and CMEA Capital. The company previously raised $5.75m in March last year.
Pixazza uses images as real estate for branding and ecommerce by showing information relevant to the images on popular websites and so drives advertising and revenue opportunities for publishers and merchants.
The company said it reached more than 25 million unique visitors per month, more than two-thirds of which are based in the US.
Bob Lisbonne, chief executive of Pixazza, said: "This new round of funding provides the resources to realize our vision of making every image interactive by revealing the information inside the trillions of images across the web."