US-based customer engagement software provider MindTouch has secured $12m in a series A round featuring enterprise software producer SAP.
Germany-based SAP invested alongside growth capital firm PeakSpan Capital, which led the round, and venture capital firm SK Ventures.
Founded in 2005, MindTouch has developed software that can expand product and help content already provided by companies into another customer engagement channel. It has not disclosed any previous funding.
Aaron Fulkerson, co-founder and CEO of MindTouch, said: “The customer’s journey from initial research to purchase and post-purchase interaction has become self-paced and self-serviced.
“We make a company’s existing product and help content become the core of their customer engagement strategy. And this is happening across all departments as companies are willing to explore every avenue to engage customers throughout their lifecycle together.”